Welcome to the web site for the book:  INVENT-ONOMICS 101: A Guide To Getting Your Invention To Market Without Losing Your Shirt! By Paul Tuttobene.

So you have an idea for a new product or service... NOW WHAT? That's why I wrote INVENT-ONOMICS 101: A Guide To Getting Your Invention To Market Without Losing Your Shirt! If you're an inventor, small business owner or a manager struggling with a new idea, this is the book for you.

INVENT-ONOMICS 101: A Guide To Getting Your Invention To Market Without Losing Your Shirt! is a 5-year case study and guide to help the inventor/entrepreneur evaluate a products financial potential in the market, and then walks them  through creating a business plan and timeline, prototyping, patent and legal requirements, test marketing, tooling and manufacturing, trade shows and much, much more.  When you read this book, you will "walk in my shoes",  see what I saw and, most importantly, spend what I spent in my quest to get my invention to market. Money is the major tool in the process and properly managing your scarce resources is why you'll buy and finish this book.  

How this book differs from others is it tells you what I did right, but more importantly what I did wrong and the consequences of my actions. The mistakes I made (that you will avoid) cost me tens of thousands of dollars and resulted in nothing but time wasted... And I do this for a living!

But as challenging as it is to get a new product to market, this book also will show you how enjoyable the experience is... It is truly the most exciting activity you can imagine.